BEAUTY GARAGE IS A PLACE WHERE
ART MEETS BEAUTY

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BEAUTY IS EVERYWHERE
HAIR STYLES
Hair is our passion, and our passion shows on every client that walks out. We always try to find the best hair style for you.
HIGH QUALITY PRODUCTS
Beauty Garage offers professional hair products that are being used by the Garage professionals as well.
VARIOUS PROFESSIONALS
We offer hair, manicure, cosmetologist and permanent make-up services. See the service section for more details.

ABOUT

EVERY PERSON IS AN INDIVIDUALWE TAKE GREAT PRIDE IN OUR CRAFT

We have adopted many of the specialised hair styles based on our experience. We want to make sure our clients are 100% happy when they leave our salon!

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HOURS

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BEAUTY GARAGE

Generaal Cronjéstraat 46, 2021 JJ Haarlem
WORKING DAYS /
10AM - 8PM
SATURDAY /
11AM - 7PM
SUNDAY /
CLOSED
HAIRCUTS

I want my clients to get the best results possible, and make them feel premium. That’s why all my hair cuts includes washing, hair-care,  styling/blow dry -and candy for the kids.

COLORING

Our team custom tailor match your color transformation based on what you want and what we think is the most suitable for your hair type.

LASHES/BROWS

Our brow/lashes services such as lamination, tinting and shaping will make your look complete.

HAIRCARE

This treatment is an original bond builder, what works on all hair types.  OlaPlex is especially recommended for bleaching hair & aftercare.

BEAUTY GARAGE PRICELIST

PRICES

  • HAIRCUTS
  • HAIRCARE
  • STYLING
  • COLORING
  • LASHES/BROWS
WOMAN SHORT HAIR
80,-
WOMAN MEDIUM LONG HAIR
85,-
WOMAN LONG HAIR
90,-
WOMAN TRIM
55,-
MEN TRIM
50,-
MAN CUT
65,-
STUDENT CUT
55,-
CUT BETWEEN 7 & 16 YEARS OLD
45,-
CUT UNTIL 7 YEARS OLD
40,-
FRINGE CUT/UNDER CUT
30,-
FRINGE TOUCH-UP
20,-
OLAPLEX
65,-
WITHOUT COMBINED SERVICE BUT INCLUDE BASIC BLOW-DRY
OLAPLEX SHORT HAIR
30,-
COMBINED WITH COLORATION/TONER
CONSULTATION (30MIN)
30,-
OLAPLEX LONG HAIR
40,-
COMBINED WITH COLORATION/TONER
SHORT HAIR
50,-
MEDIUM LONG HAIR
60,-
LONG HAIR
70,-
EXTRA LONG/THICK HAIR
80,-
ROOTS/RETOUCH
FROM €85
1.5 hour - SAME TONE, NOT BLEACHING TECHNIQUE
TONER SHORT HAIR
85
45-60 minutes
TONER LONG HAIR
95
45-60 minutes
DIM-OUT
130-180
1.5-2 hours
BLEACHING ROOTS
130-180
1.5-2 hours (incl.toner)
AIRTOUCH
180-450
2-5 hours (incl.toner)
HIGHLIGHTS
180-360
2-4 hours (incl. toner)
BALAYAGE
180-360
2-4 hours (incl.toner)
ADDITIONAL EFFECTS
180-250
2-2.5 hours - CONTOURING/FEW HIGHLIGHTS/SUNKISS/OTHER QUICK BLEACHING TECHNIQUES
TOTAL BLOND
BY REQUEST
first total bleaching
COLOR CORRECTION
BY REQUEST
BOOK A CONSULTATION FIRST
BROWS COLORING
20,-
LASHES COLORING
20,-
BROWS SHAPING
20,-
BROWS SHAPING & COLORING
40,-
LASHES & BROWS COLORING
40,-

FAQ

FREQUENTLY ASKED QUESTIONS
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WHAT IS?

RETOUCH

Retouch is a length color refreshing and/or root coloring. Retouch can include color changing to darker shades, but not lighter.

CONTOURING

Hair contouring is a colouring technique that lightens your hair growth line/face.It can vary in depth, width and shades.

TONER

Toner is an ammonia free color solution and can be described as a “topcoat for your hair.” It usually works to emphasise or de-emphasise certain tones in your hair, as well as add shine. Demi-permanent colors, glosses, and tinted shampoos and conditioners can all be considered toners, because they all contain pigments that adjust tone in your hair. Typically, the pigment delivered in toners can last about three to four weeks.

BALAYAGE

from dark roots to light ends. With the balayage technique you can reach effects like sunkissed hair, babylights, total color lightening, relief and gradient. You also can use this technique for full hair -or partially coloring, depending on the result you want to achieve. Although, balayage is a bleaching technique that is not only mutually exclusive for blondes. This technique can also be a base for multi-color tones. Balayage is perfectly suitable for natural -and light hair. If you have dark tinted hair, balayage could be perfect for you to reach chocolate, caramel and golden shades, but the contrast will be limited.

HIGHLIGHTS

Highlighting is a hair bleaching technique. The lightened strands are selected with a comb and isolated in foil.  Their width, density and frequency may vary depending on the desired result. With this technique you can achieve glare, volume, blonding, create contouring and other effects.  It’s a great solution for hiding partial gray hair.

AIRTOUCH

Airtouch is a technique for lightening hair, a type of highlighting, invented not so long ago by colorist Vladimir Sarbashev.  The feature of this technique is that bleached hair is blown by a hairdryer, which gives a very interesting result. This technique can be used partially (mini-airtouch) to create effects, gradient, volume, contouring etc. Airtouch is also great for blonding all hair, giving a soft transition when the roots grow. Using this technique, you can achieve good contrast between light and dark hair.

DIM-OUT

Dim-out is a technique of darkening the roots. It’s suitable for blondes who want to grow their natural hair, get a more natural blonde look, and create a gradient. Dim-out is a reverse balayage technique that transforms your full blond hair to gradient.

TOTAL BLOND/BLEACHING

Total blond/bleaching is a hair coloring technique  into superblond shades. In almost all cases bleached hair requires further toning because bleaching is not coloring and hair requires further saturation and color correction. Bleached hair get tinted with different ways and materials (permanent/semi permanent paints, direct pigments, masks, shampoos, etc.).  It is important not to forget about hair care, because lightening is a fairly aggressive coloration. Olaplex and a good home care will help you with this.

HIGH LEVEL CRAFTMANSHIP. CREATIVITY. SKILL. EXPERIENCE. HIGH LEVEL CRAFTMANSHIP. CREATIVITY. SKILL. EXPERIENCE.

ELENA SMIRNOVA

FOUNDER / CREATIVE DIRECTOR

Hello, my name is Elena Smirnova and I’m an artist from Riga, Latvia. From my early childhood, I was a very creative girl, and loved to paint. I painted not only on paper and walls, but also on people. All of my family members had to get their make-up done by me. I remember when I was six years old, I did the hair and make-up of my grandmother and one of her friends. And they were not ashamed to go out with it!

So, when the time came to choose my profession, I had no doubts what to study. At age fifteen, I went to my first hair -and make-up school. Until now, I’m expanding my knowledge, attending different courses, workshops and online studies, offered by the best professionals in the field. Examples are TonyGuy, Vidal Sassoon, Valentina Miller, L’Oréal and many others.

In my fifteen years of experience, I’ve worked in beauty salons, photo/video shootings, weddings, fashion shows, television shows, magazines and alongside famous artists like Serebro, Irina Bogushevskaya, Ivar Kalninjsh and others.

The last nine years, I’ve lived in Amsterdam and this city made a true artist out of me. Painting on hair and face wasn’t enough for me, so I started to paint on canvases as well. I’m learning from various talented painters, different styles, techniques and materials. My work was also exposed in two art shows, of which I’m very proud of.

Here in the Netherlands, people think that hairdressers don’t have the intellectual capacity to have a better job. I want to prove that hairdressing is an art and requires intelligence and precision! When I work with my clients, my goal is to create the most beautiful, and practical style that is easily maintainable for a long time, without my involvement. This approach requires deep knowledge, time and mathematical equations. I spend more time with my clients, because I value quality over quantity. That’s the reason I only work by appointment.

At the moment you can find me in my beauty & art studio Garage, located in the city center of Haarlem (15 minutes from Amsterdam). In Garage I’m building a team of highly skilled professionals like hairdressers and colourists, manicurist, permanent make-up artist, cosmetologist, dermatologist, make-up artist. In Garage you also have the opportunity to learn some art and beauty skills with our workshops. We’ll keep you informed about the official opening and check the news on our social media.

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TEAM

CHAIR RENTAL

Chairs for rent
Hairdresser’s chair 700€ (excl. btw)
40h per week. You can choose days and hours but it should be max 5 days a week.
Including towels and laundry, tea and coffee for clients.

Cosmetology room (10m, GGD approved) 700€ (excl. btw)
40h per week, any days a week excluding Friday and Saturday.
Suits also for permanent make up and tattoo artists.
Including towels and laundry, tea and coffee for clients.

Manicure chair 450€ (excl. btw)
Max 40h per week.
Including towels and laundry, tea and coffee for clients.

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    TEAM

    THE STORY OF GARAGE

    Garage is a beauty and art studio, a working space for highly skilled professionals.
    In Garage we create art on your hair, face and body. Here you can also admire art, Garage is full of hand made art pieces of furniture, paintings, murals, epoxy art and interior design suggestions, like an original brick wall of 1910.
    Why the name Garage? When I visited the space for the first time, I noticed that metallic security gate and said: We need to get rid of it, it looks like a Garage here! At the end we kept this beautiful metallic gate, since it matched my planned design, ambitions and possibilities for the space. And the name for the studio was clear to me. It's easy, stylish and matching.
    In Garage you can expect high quality services, nice house music, a wide variety of selected tea and coffee and a unique children's painting corner.
    We have working spaces for hairdressers, make up artist, cosmetology room which is also suitable for tattoo and permanent make up artist (approved by GGD), a workshop space for 6-8 people.
    We welcome you to our Garage as a client and a professional! For contact details go to the section Team.

    Elena Smirnova
    Owner & Founder
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